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Target Market
- Operations leaders such as COO, Head of Operations, VP of Operations, Operations Manager
- Customer support leaders such as Head of Customer Support, Customer Support Manager
- Company leaders such as founders and CEOs
- 11–50 employees
- Fast growing companies that do not have customer support infrastructure in place
- Companies in industries like digital currency, cryptocurrency, ecommerce, skin care, cosmetics, nutrition & supplements, saas
- Hiring for customer support positions such as Customer Support Manager, Customer Support Rep
Engagement Objectives With GrowthGenius
- Create a sustainable way to generate pipeline without relying on marketing or growing headcount
- Free up time from prospecting so the sales team could work on demos and closing deals
Sales Process before engaging GrowthGenius
Prior to engaging GrowthGenius, 100% of all Influx leads were coming through inbound channels — primarily content marketing and AdWords. In addition, 50 to 60 percent of Luke’s week was spent on talking to prospects, 20 percent on internal meetings and 20 to 30 percent on account management.
Luke tried a number of things to drive outbound lead generation but to no avail. At first he hired agents to do the prospecting but they lacked the expertise. He then hired a well-known copywriter who might have the skills but it wasn’t the right fit and they didn’t reach the targets they wanted. Finally he looked at his internal team but it was too time consuming and exhausted operational bandwidth. That’s when he looked at GrowthGenius as a potential option.
Why GrowthGenius?
“I wanted a sustainable way of generating pipeline without having to hire a rep or rely exclusively on marketing dollars. GrowthGenius has been a great solution for us.”
Influx X GrowthGenius
The client was really impressed by the streamlined onboarding process offered by GrowthGenius. We also offer detailed summaries on number of emails sent and positive replies received.
Over the course of 8 months, Influx has received 186 sales qualified leads and is continuing to engage GrowthGenius as a service provider.
“GrowthGenius is certainly upholding their end of the bargain.”